In the world of technology, where things change day by day, it matters to us that our identity keeps pace with our growth. That is why we are introducing our new visual identity — the result of a rebranding process we began with the goal of showing more clearly who we are, what we do, and where we are heading.
For us, rebranding was never just a logo redesign. It was a moment to reaffirm what we have been building for more than 12 years: continuity, innovation, trust, and dedication to our clients and partners.
With this process we are entering a new phase — stronger, more recognizable, and closer to everyone who works with us.
Why did we decide to rebrand?
For more than a decade we have been developing and implementing complete business solutions — from POS and fiscal equipment to specialized software and ERP systems. Our focus was never on marketing, but on quality and the best reference there is: new clients arriving through recommendations from existing ones. In partnership with Bencom, the official licensor of the Abacus ERP and Protel POS2 solutions, we have built a position as a reliable distributor and implementation partner with 24/7 technical support.
What matters most to us is that we have grown together with our clients and reached a new stage of growth where we can devote more attention to the finer details. With our new identity, we want to communicate more clearly our focus on innovation and dedication to our work.
The logo redesign: one letter “O”, great symbolism
At the center of our redesigned logo is the letter O, styled to symbolize a coin — a simple yet powerful sign of exchange, business, value, and efficiency.
It sends a clear message:
- We are focused on results,
- we connect transactions, processes, and people
We took care to make the logo functional, recognizable, and adaptable to all digital and print formats, because we want a visual identity that matches the quality of our solutions.
Our values — what we have lived by since the company’s first day, now communicated more clearly
Through this process we did not change who we are. We simply gave visual expression to what has always guided us:
1. Trust
The trust of our clients and partners is our greatest driving force.
2. Speed and efficiency
Solving problems right away, without complications or red tape.
3. Transparency
Open communication and clear expectations in every collaboration.
4. Accessibility
With 24/7 support, client onboarding, and continuous improvement, we build stable, long-term partnerships.
5. Security
We believe there is no compromise when it comes to security — we follow clear rules aligned with law and regulation.
A new identity, the same team — still here for you
With our new identity, we are entering a phase in which we want to be more recognizable and closer to our clients’ needs.
We continue to connect technology and practice, to develop innovations, and to provide support that is reliable, fast, and concrete.
The new visual identity gives us freshness and new energy for everything we are preparing.
You can view the full brand guidelines book at the link.
Copyright: Professor Nikola Latković